Yes. The Reality Gap Report™ is designed specifically for consumer product brands in the CPG and DTC space. Our process relies on real poll takers evaluating the exact things that influence purchase decisions—your packaging, your e-commerce site, and your product presentation. Because of that, it’s not built for service businesses or purely digital products.

We create a custom target demographic based on your intake form answers, then design this as a poll to gather insights from 100 respondents who match your ideal customer profile.

Yes. Currently, the Reality Gap Report™ is only available for United States–based brands with United States–based target demographics.

WHAT WE ASK YOU
1. "It's immediately clear what my brand offers when people view our website."
2. "My brand feels like it was made specifically for our target audience."
3. "My brand communicates a clear and compelling benefit."
4. "The look and feel of my brand aligns with how we are trying to be perceived.”
5. "Our packaging design aligns with how my brand is trying to be perceived."
6. “My brand's color scheme and font choices feel appropriate for what we sell.”
7. "People trust my brand and would feel comfortable buying from us."
8. "People understand what problem our product solves or how it helps them."
9. "My brand feels different from other brands in our category."
10. "My brand gives people a strong emotional feeling or connection."
11. "My brand's pricing seems reasonable for what we offer."
12. "People would recommend my brand to others."
13. "My brand appears professional and well-established."
14. "My brand feels relevant and current."
15. "People would choose my brand over competitors in our space."

WHAT WE ASK THE TARGET DEMO
1. "It's immediately clear what this brand offers when I view their website."
2. "This brand feels like it was made specifically for someone like me."
3. "This brand communicates a clear and compelling benefit."
4. "The look and feel of this brand aligns with how they are trying to be perceived"
5. "The packaging design aligns with how this brand is trying to be perceived."
6. "This brand's color scheme and font choices feel appropriate for what they sell"
7. "I trust this brand and would feel comfortable buying from them."
8. "I understand what problem this product solves or how it helps me."
9. "This brand feels different from other brands I've seen in this category."
10. "This brand gives me a strong emotional feeling or connection."
11. "This brand's pricing seems reasonable for what they offer."
12. "I would recommend this brand to others."
13. "This brand appears professional and well-established."
14. "This brand feels relevant and current."
15. "I would choose this brand over competitors in this space."

That's exactly what you need to see. We present all feedback constructively with specific recommendations for improvement. Negative feedback now prevents bigger problems later.

Traditional audits analyze your brand in isolation. We measure the gap between your intentions and customer reality - then show you exactly how to close it.

7-10 business days from the time you complete your intake questionnaire.

Your opinion matters for internal decisions. Customer opinions determine your revenue. We help you distinguish between the two so you can honor both appropriately.

Every month you operate on assumptions instead of customer insights is another month your competition could be gaining ground. The longer you wait to understand how customers really perceive your brand, the more opportunities you're missing and the harder it becomes to course-correct.